AI maps what your household actually needs, compares plans on total annual cost rather than the monthly premium, and finds the gaps — then gives you the questions to take to real quotes.
But the plan that costs least per month often costs most in a year you actually claim. The comparison that matters is premium plus deductible across a quiet year and a bad one, and almost nobody runs both.
Bronze, Silver, HMO, PPO, term, whole, umbrella, own-occupation. Once you can't compare like for like, the decision defaults to whichever is cheapest this month or whatever was recommended.
Which doesn't make them dishonest, but it does mean the incentive isn't neutral — particularly on permanent life policies that combine insurance with investment. Asking how someone is paid is a fair question and a revealing one.
Liability limits too low for what you own, and no disability cover at all — which is statistically the likelier claim during working years. Both are unglamorous, and both are what turn a bad event into a financial one.